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4 Necessary Components for Building an In-House Influencer Marketing Team

As influencer marketing has become an essential aspect of most companies' marketing programs, it's natural that many are considering building out a specific team dedicated to influencer collaborations....

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Despite Initial Negativity, Zion Williamson’s Blown-Out Shoe Actually...

On Feb. 20, 18-year-old basketball phenom Zion Williamson blew out his Nike PG 2.5 shoes during Duke's game against UNC, sending him off the court with a knee injury. This single broken shoe may have...

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Jussie Smollett Won’t Appear in This Season’s Final 2 Empire Episodes...

Empire actor Jussie Smollett has been removed from Empire's final two episodes of the season. The news comes one day after his arrest, following Chicago police claims that he staged the assault he...

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Nike Is Using Instagram’s IGTV to Share the Stories of Four Female Athletes

Nike and its longtime content agency, Conscious Minds, unveiled the Fight for Your Dream campaign, marking their next series of documentary-style athlete profiles on IGTV, Instagram's long-form content...

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People of Color Need to Be Given a Chance to Succeed in Adland Rather Than...

It's been an interesting 25-plus years as a black man in Adland, a journey that's taken me around the world and brought me both to the agency- and client-sides of the business. I suppose I could sum up...

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These 3 Challenger Brands Have a Bigger Purpose Than Just Profits and Growth

In today's advertising and marketing landscape, there's no shortage of brands taking a stand for something bigger than the bottom line. For some, like Patagonia or Nike, those messages become iconic...

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Plexo Capital Partner Lo Toney on Why VCs Shouldn’t Treat CPG Brands Like...

As retail disruption increasingly pushes the consumer-packaged goods industry into direct-to-consumer and ecommerce channels, new brands in the space are looking more and more like tech startups....

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This NYC Pop-Up Arcade Lets Visitors Experience Firsthand the Future of...

Some of the most compelling new story formats like virtual reality and immersive theater aren't always the most easily accessible. They're expensive, they require a lot of space, or they're complicated...

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BMF Co-Owner Sues Agency for Allegedly Demoting Her After Learning She Was...

An executive vice president and would-be head of sales for experiential agency BMF sued her employer this week, alleging its leadership violated several employment laws by demoting her and cutting her...

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Can YouTube Ever Be Completely Safe for Advertisers?

This week's YouTube brand-safety "furor" came to you via the comments section. And now not even seemingly innocent content on the platform is 100 percent safe for advertisers. This week again...

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